Mentorship or Money?

There are a lot of things you need to think about as a first-time entrepreneur at the head of new startup, but most entrepreneurs have been conditioned to reflexively gravitate to speaking to investors first.  While it’s very important to start thinking about money...

How to Write the Perfect Executive Summary in 6 Easy Steps

As you begin to explore pitching your startup to potential customers and investors, one of the fundamental tools that you will need to have in your toolbox early is an executive summary.  You will find that investors specifically will ask for an executive summary.  So...

What Do You Do?

When you meet someone new, a very typical entry point to the conversation is the question, “What do you do?”  Many see this as casual and friendly conversation; however, entrepreneurs should see this is an opportunity.  This very simple question is the introduction to...

How to Pitch Your Startup With Impact

Every fall, startup community’s across America, from Silicon Valley to Seattle, Boston, New York and Boulder, come to life with event after event focused on pitching.  No, I’m not talking about baseball, but rather the opportunity for startup founders to stand before...

How to Deliver the Perfect Elevator Pitch

Everyone knows that if you are a startup, you have to have your elevator pitch down cold. It’s what entices prospective partners and investors. Deliver a good one – you’re on your way up. Deliver a bad one and it’s the basement for you. This post presents the elements and content of the perfect pitch so you can make a great first impression.